The creative challenge
Give a packaging concept a distinctive presence while keeping the supporting campaign visuals connected. Form, color, and texture need to create a recognizable family of images.
Packaging design / DESIGN CONCEPT
Push Past Pack Design in New Style
Packaging with presence. A visual system with energy.
An expressive packaging and campaign study built around saturated orange, material texture, and bold product presentation.
CONCEPT CLIENTFlorai Corporation
LOCATION IN BRIEFLondon, United Kingdom
EXPERTISE IN BRIEFUX, UI Design, Development
PROJECT DATESeptember 18, 2025
Visual source: Ariyana Studio template concept. Presented as a visual design study.
01 / WORK OVERVIEW
The idea.
The expression.
Push Past Pack brings packaging presentation and campaign art direction into a vivid visual study. Orange-led compositions, sculptural surfaces, and a grouped packaging mockup explore how a strong identity can extend across different visual settings.
The approach
Saturated orange acts as a shared visual anchor. Layered materials, directional light, and close-up textures add variety without losing the overall identity.
02 / CREATIVE DIRECTION
A coherent identity.
A distinct impression.
01
Packaging presentation
The supplied mockups place the packaging identity in a focused, high-impact composition.
02
Color system
A consistent orange direction creates continuity between the different visual studies.
03
Material exploration
Fabric, sculptural surfaces, and tactile forms develop the campaign’s supporting language.
04
Visual versatility
The collection moves between product presentation, abstract form, and detailed texture.
03 / VISUAL EXPLORATION
From the whole
to the details.
A closer look at the supplied compositions, materials, and applications.
PROJECT CONTEXT
Work overview.
An expressive packaging and campaign study built around saturated orange, material texture, and bold product presentation.
Illustrative figures from the supplied concept brief.
- Increase in organic visitors
- 120%
- Increase in conversion rate
- 165%
- Increase in organic visitors
- 230%
- Increase in organic visitors
- 125%
NEXT VISUAL STUDY
Custom Payment Gateway Logo Design
A payment-brand visual study combining a symbol presentation, device imagery, and cool-toned dimensional compositions.
LET’S FIND YOUR STARTING POINT
Want to work
together?
Your idea. Our next conversation.
Book a discovery call