The creative challenge
Create a consistent relationship between physical product presentation and its digital expression. Brand character needs to carry through imagery, typography, color, and the opening interface.
Web design / DESIGN CONCEPT
Plenova Web Design & Development
A natural identity, translated into a digital experience.
A botanical product-led website study, pairing warm editorial art direction with an expressive laptop presentation.
CONCEPT CLIENTFlorai Corporation
LOCATION IN BRIEFLondon, United Kingdom
EXPERTISE IN BRIEFUX, UI Design, Development
PROJECT DATEJuly 10, 2025
Visual source: Ariyana Studio template concept. Presented as a visual design study.
01 / WORK OVERVIEW
The idea.
The expression.
Plenova explores the connection between product identity and a digital storefront. The supplied study combines botanical packaging, an earthy palette, and a device presentation that places the products at the center of the experience.
The approach
The visual direction draws on muted greens, warm cream tones, product photography, and a confident editorial composition. The gallery follows the identity from its website presentation into a coordinated family of product images.
02 / CREATIVE DIRECTION
A coherent identity.
A distinct impression.
01
Digital expression
A device-led presentation connects the product story with an approachable storefront direction.
02
Product-led storytelling
Bottle imagery and botanical references establish the collection’s visual character.
03
Coherent identity
Color, packaging, and typography share a consistent visual language.
04
Art direction
Supporting compositions explore both warm natural surfaces and restrained monochrome treatments.
03 / VISUAL EXPLORATION
From the whole
to the details.
A closer look at the supplied compositions, materials, and applications.
PROJECT CONTEXT
Work overview.
A botanical product-led website study, pairing warm editorial art direction with an expressive laptop presentation.
Illustrative figures from the supplied concept brief.
- Increase in organic visitors
- 120%
- Increase in conversion rate
- 165%
- Increase in organic visitors
- 230%
- Increase in organic visitors
- 125%
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