Start with the customer journey
A portfolio helps someone evaluate your expertise. A real estate website helps them explore properties. An online store helps them discover and purchase products. Write down the main action your visitor should take before deciding how many pages to build.
Separate essential features from future ideas
List the features required for launch, then keep a separate list for later improvements. A CMS can help your team publish content, while a custom MERN application may suit workflows that need specific user roles, data, and integrations.
Plan the content and the handover
Prepare your service descriptions, product details, and contact information early. Agree on who will update the site after launch and how hosting, access, maintenance, and documentation will be handled.